The Power of Simplicity

Authored by marketing strategist Jack Trout alongside Steve Rivkin, this management guide advocates for simplicity as an essential business strategy in an increasingly complex corporate environment. The authors critique overly intricate corporate jargon, bureaucracy, and strategic over-analysis. The book provides practical frameworks for business leaders to strip away unnecessary complexity acr…

Social Media ROI

Written by Olivier Blanchard, this strategic guide offers a practical framework for managing and measuring Return on Investment (ROI) in social media programs. The book covers aligning social media initiatives with core business goals, establishing key performance indicators (KPIs), integration across organizational departments, and quantitative and qualitative measurement methodologies to demo…

Bank Strategy

Written by senior banking practitioner Soetanto Hadinoto, this management strategy book provides insights into modern commercial banking operations within highly competitive financial markets. The text focuses on two fundamental growth pillars: customer retention frameworks and target customer acquisition strategies. It details customer relationship management (CRM), product development, servic…

Marketing is Bullshit

Authored by Indonesian business motivator and author Ippho Santosa, this book challenges conventional academic marketing theories through a provocative and practical right-brain approach. Santosa presents intuitive sales strategies, product differentiation tactics, and brand positioning methods designed to generate immediate sales results and entrepreneurial growth without relying on complex tr…

The marketing accountability imperative : driving superior returns on marketi…

Edition

-

ISBN/ISSN

9780787998325

Collation

464p.;9.1in.

Series Title

-

Call Number

658.8 DUN

Managers guide to marketing, advertising, and publicity

Edition

-

ISBN/ISSN

9780071627962

Collation

272p.;8.9in.

Series Title

-

Call Number

658.8 CAL

Content is king : writing and editing online

Edition

-

ISBN/ISSN

0750663170

Collation

192p.;8.98in.

Series Title

-

Call Number

808.066658 MIL

The economics of recreation, leisure & tourism

Edition

-

ISBN/ISSN

0750661801

Collation

p.;

Series Title

-

Call Number

338.4791

International business negotiations

Edition

-

ISBN/ISSN

0080442927

Collation

448p.;8.98in.

Series Title

-

Call Number

658.4052 INT

Relationship selling

Edition

-

ISBN/ISSN

9780073404837

Collation

480p.;10.1in.

Series Title

-

Call Number

658.85 JOH