An influential analysis of 21st-century globalization and information technology by Pulitzer Prize-winning journalist Thomas L. Friedman, featuring an introductory forward for the Indonesian edition by economist Faisal H. Basri. Friedman outlines ten key \\\"flatteners\\\"—including the fall of the Berlin Wall, the rise of the Internet, outsourcing, and offshoring—that leveled the global ec…
A seminal analysis by journalist Thomas L. Friedman on early 21st-century globalization. Friedman outlines ten key \"flatteners\"—including internet expansion, open-source software, and global outsourcing—that leveled the global playing field, fundamentally altering international commerce, governance, and culture.
Authored by Dr. Yogi, M.S., this textbook integrates microeconomic and macroeconomic theories with practical analytical techniques for optimal managerial decision-making in real-world business scenarios. The book covers market structure fundamentals, optimization techniques, demand and supply estimation, production and cost function analysis, regression analysis, break-even point evaluation, li…
Written by Olivier Blanchard, this strategic guide offers a practical framework for managing and measuring Return on Investment (ROI) in social media programs. The book covers aligning social media initiatives with core business goals, establishing key performance indicators (KPIs), integration across organizational departments, and quantitative and qualitative measurement methodologies to demo…