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The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Custo…
A marketing strategy and brand management guide by Scott Deming emphasizing authenticity, integrity, and operational consistency in building brand equity. Deming cautions against making grand marketing promises that operational execution cannot sustain, offering a practical blueprint to align internal company culture with customer touchpoints to convert casual buyers into lifelong brand advocates.
- Edition
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- ISBN/ISSN
- 9780470127124
- Collation
- xxii, 230 pp. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 DEM
Marketing and Public Policy: Memahami Kaitan Antara Aktivitas Pemasar, Konsum…
Authored by academic researcher Erna Ferrinadewi, this textbook examines the critical intersection between marketing strategy, consumer behavior, and public policy regulation. The volume illustrates how corporate marketing activities—including promotional claims, pricing models, product labeling, and distribution practices—impact consumer welfare and trigger government regulatory interventi…
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- ISBN/ISSN
- 9786020330921
- Collation
- xviii, 342 pp. ; 23 cm.
- Series Title
- -
- Call Number
- 658.8 HAL
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and S…
The practical follow-up to Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, providing a step-by-step framework and actionable tools to guide leaders and organizations from highly competitive markets (red oceans) to uncontested market spaces (blue oceans).
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- ISBN/ISSN
- 9781543660500
- Collation
- ix, 320 pp. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.401 2 KIM
Manajemen Pemasaran untuk Eksekutif Non-Pemasaran
Authored by management consultant Siswanto Sutojo, this practical marketing handbook is tailored for non-marketing executives, department heads, and managers operating in non-commercial divisions (such as finance, HR, production, and engineering). The text breaks down fundamental marketing concepts into accessible operational insights, covering market environment analysis, marketing research, m…
- Edition
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- ISBN/ISSN
- 9789794421116
- Collation
- xviii, 361 pp. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.8 SUT
The Channel Advantage
Authored by channel strategy experts Lawrence G. Friedman and Timothy R. Furey, this groundbreaking sales and marketing guide delivers a comprehensive blueprint for designing and managing multi-channel go-to-market strategies. The text demonstrates how organizations can integrate direct sales forces, field reps, distributors, e-commerce, and telesales channels to optimize market coverage, lower…
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- ISBN/ISSN
- 9780750671040
- Collation
- xx, 281 pp. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.87 FRI
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Authored by pricing authority Thomas T. Nagle and co-authors, this seminal text provides a strategic framework for value-based pricing and revenue management. The volume integrates economics, psychology, and strategic marketing, detailing how businesses can move away from cost-plus pricing toward value creation, market segmentation, dynamic pricing tactics, and strategic alignment to drive long…
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- ISBN/ISSN
- 9780136106814
- Collation
- xvi, 352 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.816 NAG
Strategi Periklanan pada E-Commerce Perusahaan Top Dunia
Authored by Indonesian IT and marketing scholar Prof. M. Suyanto, this volume examines digital advertising strategies deployed across global e-commerce platforms by top multinational companies. The book analyzes the synergy between traditional media and online campaigns, interactive marketing models, user engagement analytics, and practical case studies demonstrating how leading enterprises lev…
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- ISBN/ISSN
- 9789795339625
- Collation
- xii, 266 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 659.14 SUY
Rich Dads The Business School: For People Who Like Helping People
Authored by Robert T. Kiyosaki and Sharon L. Lechter, this entry in the Rich Dad series examines the core underlying values of the network marketing industry beyond monetary compensation. The authors argue that network marketing serves as a practical, accessible \\\"business school\\\" that teaches essential real-world skills, including leadership, communication, rejection management, personal …
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- ISBN/ISSN
- 9780446693370
- Collation
- xvi, 160 p. ; 22 cm.
- Series Title
- -
- Call Number
- 658.872 KIY
30 Hari Jago Jualan
Authored by Indonesian entrepreneur and business coach Dewa Eka Prayoga, this practical sales handbook is structured as a 30-day action plan designed to systematically boost individual and business sales performance. The volume covers core sales fundamentals, including cultivating a high-performer mindset, handling client objections, applying persuasive communication techniques, mastering vario…
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- ISBN/ISSN
- 9786021288009
- Collation
- xx, 153 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.85 PRA
According to Kotler: Tokoh Paling Kompeten dalam Pemasaran Menjawab Pertanyaa…
Authored by world-renowned marketing authority Philip Kotler, this Q&A-style reference book compiles answers to over 100 of the most frequently asked questions by business leaders, marketers, and students. Kotler provides concise, pragmatic insights into core marketing principles, market research methodologies, competitive strategy, brand building, pricing models, integrated communications, and…
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- ISBN/ISSN
- 9789790620025
- Collation
- xvi, 208 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.8 KOT
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