Filter by

  • Publication Year
    To
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 2 from your keywords: subject="Revenue management"
cover
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Comment Share
Nagle, Thomas T.

Authored by pricing authority Thomas T. Nagle and co-authors, this seminal text provides a strategic framework for value-based pricing and revenue management. The volume integrates economics, psychology, and strategic marketing, detailing how businesses can move away from cost-plus pricing toward value creation, market segmentation, dynamic pricing tactics, and strategic alignment to drive long…

Edition
-
ISBN/ISSN
9780136106814
Collation
xvi, 352 p. : ill. ; 25 cm.
Series Title
-
Call Number
658.816 NAG
cover
To the Max: Revenue Maximization Capturing the opportunities within
Comment Share
Browning, Randy

This book outlines strategic frameworks and practical methodologies for corporate leaders to identify and capture internal revenue growth opportunities (revenue maximization). The author examines cost-structure analysis, supply chain optimization, customer relationship management (CRM), dynamic pricing, and IT integration to drive sustainable corporate profitability.

Edition
-
ISBN/ISSN
9780749441235
Collation
xii, 224 hlm. ; 23 cm.
Series Title
-
Call Number
658.8 BRO