Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and S…

The practical follow-up to Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, providing a step-by-step framework and actionable tools to guide leaders and organizations from highly competitive markets (red oceans) to uncontested market spaces (blue oceans).

Its Not the Big That Eat the Small... It's the Fast That Eat the Slow: How t…

Authored by corporate consultants Jason Jennings and Laurence Haughton, this strategic business book demonstrates how speed and agility have surpassed corporate size as the primary drivers of competitive advantage. Based on empirical research across fast-moving global enterprises, the text presents actionable frameworks for spotting market trends early, accelerating decision-making processes, e…

Manajemen Pemasaran untuk Eksekutif Non-Pemasaran

Authored by management consultant Siswanto Sutojo, this practical marketing handbook is tailored for non-marketing executives, department heads, and managers operating in non-commercial divisions (such as finance, HR, production, and engineering). The text breaks down fundamental marketing concepts into accessible operational insights, covering market environment analysis, marketing research, m…

The Greats on Leadership: Kearifan Klasik untuk Para Manajer Modern

Authored by executive development expert Jocelyn Davis, this management work bridges timeless classical literature, philosophy, and history with contemporary organizational challenges. By examining the enduring insights of prominent thinkers and historical figures—such as Plato, Shakespeare, Machiavelli, Sun Tzu, Lincoln, and Gandhi—the author extracts 24 key leadership competencies. The bo…

The Channel Advantage

Authored by channel strategy experts Lawrence G. Friedman and Timothy R. Furey, this groundbreaking sales and marketing guide delivers a comprehensive blueprint for designing and managing multi-channel go-to-market strategies. The text demonstrates how organizations can integrate direct sales forces, field reps, distributors, e-commerce, and telesales channels to optimize market coverage, lower…

Manajemen Bisnis Terintegrasi: Integrated Business Management

This comprehensive business textbook outlines an integrated framework for modern enterprise management, aligning core organizational functions such as strategic planning, marketing, finance, operations, and human resources. The volume emphasizes cross-functional synergy and the implementation of integrated information systems to optimize operational efficiency, enhance corporate competitiveness…

According to Kotler: Tokoh Paling Kompeten dalam Pemasaran Menjawab Pertanyaa…

Authored by world-renowned marketing authority Philip Kotler, this Q&A-style reference book compiles answers to over 100 of the most frequently asked questions by business leaders, marketers, and students. Kotler provides concise, pragmatic insights into core marketing principles, market research methodologies, competitive strategy, brand building, pricing models, integrated communications, and…

Creating public value : strategic management in government

Edition

-

ISBN/ISSN

0674175573

Collation

xiii; 402p.;25 cm

Series Title

-

Call Number

353.0072 MOO

Strategic information management : challenges and strategies in managing info…

Edition

-

ISBN/ISSN

0750656190

Collation

640p.;9.1in.

Series Title

-

Call Number

658.4038 GAL

Strategies for electronic commerce and the Internet

Edition

-

ISBN/ISSN

9780262621731

Collation

p.;

Series Title

-

Call Number

658.8