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The Power of Simplicity
Authored by marketing strategist Jack Trout alongside Steve Rivkin, this management guide advocates for simplicity as an essential business strategy in an increasingly complex corporate environment. The authors critique overly intricate corporate jargon, bureaucracy, and strategic over-analysis. The book provides practical frameworks for business leaders to strip away unnecessary complexity acr…
- Edition
- -
- ISBN/ISSN
- 9780071373326
- Collation
- 231 p.
- Series Title
- -
- Call Number
- 658.4 TRO
Social Media ROI
Written by Olivier Blanchard, this strategic guide offers a practical framework for managing and measuring Return on Investment (ROI) in social media programs. The book covers aligning social media initiatives with core business goals, establishing key performance indicators (KPIs), integration across organizational departments, and quantitative and qualitative measurement methodologies to demo…
- Edition
- -
- ISBN/ISSN
- 9780132677035
- Collation
- 403 p.
- Series Title
- -
- Call Number
- 658.872 BLA
Brand Warriors: Corporate Leaders Share Their Winning Strategies
Edited by brand strategist Fiona Gilmore, this business management volume compiles insider perspectives and strategic insights from CEOs and corporate executives representing leading international organizations. The book examines practical methodologies for building, repositioning, protecting, and maximizing global brand equity, offering valuable corporate case studies on brand architecture, le…
- Edition
- -
- ISBN/ISSN
- 9780002558235
- Collation
- 244 p. : il. ; 24 cm.
- Series Title
- -
- Call Number
- 658.827 BRA
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