Public Relations Writing: Konsep, Teori, dan Praktik

A theoretical and practical public relations writing guide by Sopian, S.Sos., M.I.K. exploring concepts, core frameworks, and hands-on techniques for craft-oriented PR communications. Key topics include drafting press releases, backgrounders, media advisories, op-ed pieces, executive speeches, internal newsletters, and tailored public relations content for modern digital and social media platfo…

Public Relations Writing : Konsep, Teori, Praktik

A practical guide to public relations writing authored by Sopian, detailing fundamental principles, formats, and techniques for crafting effective PR communications. Topics covered include press release writing, fact sheets, corporate brochures, internal newsletters, speechwriting, and digital media PR content creation.

Tema Fantasi: Strategi Komunikasi Bisnis Perusahaan Multinasional

Authored by Indonesian communication scholar Dr. Dorien Kartikawangi, this academic volume examines the application of Fantasy Theme Analysis and Symbolic Convergence Theory within the strategic business communications of multinational corporations. The book analyzes how shared rhetorical visions and symbolic narratives bridge cross-cultural gaps, shape corporate identity, and formulate effecti…

The Power of Simplicity

Authored by marketing strategist Jack Trout alongside Steve Rivkin, this management guide advocates for simplicity as an essential business strategy in an increasingly complex corporate environment. The authors critique overly intricate corporate jargon, bureaucracy, and strategic over-analysis. The book provides practical frameworks for business leaders to strip away unnecessary complexity acr…

Cara Jitu Meyakinkan Calon Pembeli

Written by Aditya Nugroho, this practical sales guide explores various techniques and psychological approaches to build potential buyers\' trust and successfully close sales. The book details initial relationship-building tactics, techniques for understanding customer needs and handling objections, effective product value presentation, and ethical persuasive communication methods to prompt conf…

Model Business Letters

A long-standing international reference for professional correspondence by L. Gartside, this guide provides hundreds of model business letters, emails, memos, and commercial documents. It outlines best practices for clear, concise, and persuasive business writing in English, offering structured templates across various administrative and commercial scenarios, including sales inquiries, order pr…

Call Center Success

Authored by Lloyd C. Finch, this practical operational guide provides foundational strategies for managing call center environments and telephone-based customer support. The text details professional phone etiquette, conflict resolution techniques for handling difficult customer interactions, stress management for call center agents, operational performance metrics, and strategies for deliverin…

Dialogue gap : why communication isn't enough and what we can do about it

Edition

-

ISBN/ISSN

9781118157831

Collation

p.;

Series Title

-

Call Number

658.4052 NIX

Intercultural communication in the global workplace

Edition

-

ISBN/ISSN

0073525065

Collation

p.;

Series Title

-

Call Number

658.45 BEA

Leadership communication

Edition

-

ISBN/ISSN

9780073403144

Collation

xx; 443p.;24 cm

Series Title

-

Call Number

658.45 BAR