The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Custo…

A marketing strategy and brand management guide by Scott Deming emphasizing authenticity, integrity, and operational consistency in building brand equity. Deming cautions against making grand marketing promises that operational execution cannot sustain, offering a practical blueprint to align internal company culture with customer touchpoints to convert casual buyers into lifelong brand advocates.

The Channel Advantage

Authored by channel strategy experts Lawrence G. Friedman and Timothy R. Furey, this groundbreaking sales and marketing guide delivers a comprehensive blueprint for designing and managing multi-channel go-to-market strategies. The text demonstrates how organizations can integrate direct sales forces, field reps, distributors, e-commerce, and telesales channels to optimize market coverage, lower…

Killer Customers

Authored by business strategist Larry Selden and journalist Geoff Colvin, this groundbreaking business guide dispels the myth that every customer is a profitable one. The book reveals how a minority of high-value customers typically generate most of a company\'s profits, whereas unprofitable (\"killer\" or \"demon\") customers actively destroy value through high service demands and low returns.…

According to Kotler: Tokoh Paling Kompeten dalam Pemasaran Menjawab Pertanyaa…

Authored by world-renowned marketing authority Philip Kotler, this Q&A-style reference book compiles answers to over 100 of the most frequently asked questions by business leaders, marketers, and students. Kotler provides concise, pragmatic insights into core marketing principles, market research methodologies, competitive strategy, brand building, pricing models, integrated communications, and…

The Psychology of Selling

The Indonesian translation of Brian Tracy\'s classic sales guide examines the inner psychological drivers behind successful sales transactions. Tracy demonstrates how a salesperson\'s self-concept directly impacts performance, offering practical frameworks to identify prospective buyers\' emotional buying motives, handle objections effectively, build trust, and close sales with greater speed an…

The Relationship Edge in Business

Authored by sales strategist Jerry Acuff alongside Wally Wood, this business guide emphasizes the paramount role of building authentic, value-driven professional relationships in sales and business development. Moving away from transactional persuasion tactics, the authors present a framework for establishing trust, actively understanding client needs, and cultivating strategic partnerships tha…

The Real Story Behind Closing Sales

Authored by sales practitioner and trainer Steven Tiw, this guide reveals the practical strategies, psychological insights, and behind-the-scenes dynamics of successful sales closing. The book provides actionable techniques for understanding consumer behavior, handling customer objections, building trust, and converting business prospects into consistent, long-term sales transactions.

Cara Jitu Meyakinkan Calon Pembeli

Written by Aditya Nugroho, this practical sales guide explores various techniques and psychological approaches to build potential buyers\' trust and successfully close sales. The book details initial relationship-building tactics, techniques for understanding customer needs and handling objections, effective product value presentation, and ethical persuasive communication methods to prompt conf…

Call Center Success

Authored by Lloyd C. Finch, this practical operational guide provides foundational strategies for managing call center environments and telephone-based customer support. The text details professional phone etiquette, conflict resolution techniques for handling difficult customer interactions, stress management for call center agents, operational performance metrics, and strategies for deliverin…

Relationship selling

Edition

-

ISBN/ISSN

9780073404837

Collation

480p.;10.1in.

Series Title

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Call Number

658.85 JOH